Big (and simple) ideas drive strong brands. For Nike, it's Heroic Accomplishment. For Tiffany, it's Storybook Glamour and Romance.
Successful brands fearlessly tap into meaningful ideas and make emotional promises (e.g., Nike helps you to be a hero in your own life).
What is your brand's big idea?
Can you articulate it in just a few words? Is it unique? Can you own it? What is the emotional response it creates?
FEARLESS BRANDING uses Brand Vision to guide clients in creating strong identities. It leads to powerful brand positioning based on a proven strategic process.
Would your brand be more valuable if you made an emotional promise to your consumers -- and they believed your brand could fulfill that promise like no other?
Chris de Heer is an award-winning graphic designer and creative director.
Chris' powerful work fearlessly communicates the essence of his clients' brands, making him an ideal creative partner for FEARLESS BRANDING.
Expert in brand identity development, marketing communications and web design, Chris de Heer Design has succeeded in playing an integral role in clients achieving their business objectives.
"I never think of assignments purely in terms of visual design. I see my role more as an interpreter, translating brand objectives into straightforward, user-friendly solutions that will resonate with my clients' audiences. In the end, that's the best way for me to help my clients reach their objectives."
