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About Chris de Heer
An award-winning designer, Chris combines deep, intuitive abilities in the areas of branding, information architecture, usability, marketing communications, and publishing—a convergence that yields solutions that are not only visually compelling, but also successful, enduring communications tools.
“I never think of assignments purely in terms of visual design. I see my role more as an interpreter, translating brand objectives into straightforward, user-friendly solutions that will resonate with my clients’ audiences. In the end, that’s the best way for me to help my clients reach their objectives.”
Chris started Chris de Heer Design in 1989, compositing complex foreign-language college textbooks for major publishers in Japanese, French, Spanish, Italian, and German. That experience gave Chris a profound respect for the procedures necessary to ensure publishing-quality content, as well as the importance of well thought out design systems to present that content.
Since then he’s developed corporate identities, annual reports, Web sites, Web-based applications, and marketing collateral for businesses of all sizes in a broad range of industries.
In 1999, Chris cofounded CaregiverZone, a Web-based content, community, and commerce resource for families providing care for elderly relatives. After raising $5 million in series A funding, Chris was instrumental in AOL’s selecting CaregiverZone as their elder care content partner for their family of brands. As chief creative officer, Chris’ responsibilities included managing CaregiverZone’s branding, visual and information design, interface copy, editorial style guide, user testing, and quality assurance.
Following his departure from CaregiverZone, Chris reopened Chris de Heer Design in 2000.
In the mid-1980s, Chris completed degrees in Architecture and Japanese Studies at UC Berkeley. Berkeley’s architecture program is renowned for pioneering a user-centered approach to architectural design, which remains a strong influence in Chris’ work.
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