Branding, Corporate Identity, and Website Design by Chris de Heer Design

The right process is a formula for success.

We believe that finding the right balance of process and action is essential to the success of any project. Too much process, and your project gets mired in bureaucracy without action. Too little, and the end result is doomed by shifting objectives, expensive late-stage alterations, and frequent delays.

The Three-Phase Process

1.  Orientation — Get everybody to agree where we're going.

2.  Development — Figure out the best way to get there.

3.  Implementation — Go!

Major Tasks for Each Phase

	1. Orientation	2. Development	3. Implementation

Web	Identify internal constituents Define audiences Define objectives Establish timeline Establish budget Determine design criteria	Define features Specify functionality Create and organize content Determine structure Design look and feel Perform user testing on prototype	Produce html and graphics Perform backend programming Perform quality assurance

Identity	Articulate mission statement Define audiences Develop positioning statement Determine tagline Define image attributes Articulate differentiators	Design logo Design stationery system Design brand imagery	Create identity usage guidelines Production Print

Print	Define audiences Define objectives Establish timeline Establish budget Determine design criteria Outline content	Create or obtain artwork Develop document structure Develop page structure Design page mockups	Merge design and content Proofread Review color proofs Print